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Most brides when asked about their ideal makeup look say "i want something that looks natural". When a natural look is achieved to the brides satisfaction, they then feel empowered to request a stronger look. Often a bride will suggest a natural look to air on the side of caution. A lot of the time, the bride who requested a natural look with then turn up the volume to a medium application or even a strong look. A bride with no experience in makeovers is usually avoiding cake applications or ill matched foundations. If your makeup artist is a professional, even the strongest of makeup can look flawless and beautiful.